APLICAÇÃO DE UMA ABORDAGEM DE ESTUDO DE CASO AO ENSINO E APRENDIZAGEM DO EMPREENDEDORISMO ATRAVÉS DE ESTUDOS DAS PME PORTUGUESAS PELCOR E YDREAMS

Bill Williams; Luísa Carvalho

Autores

Bill Williams
Luísa Carvalho

Palavras-chave:

Estudo de caso PME , ensino-aprendizagem de empreendorismo , metodologias participativas

Resumo

Assume-se a relevância de incluir casos reais nas metodologias de educação para o empreendedorismo como forma de aproximar a escola e os estudantes às realidades empresariais e aos desafios que se colocam no mundo real aos empreendedores. Porém no ensino-aprendizagem do empreendedorismo, é frequente o desafio que se coloca aos professores de encontrarem dados fiáveis e organizados sobre casos reais no contexto nacional, factor que se deve a diversas razões. Por um lado, as empresas de sucesso revelam uma compreensível relutância em divulgar informações pormenorizadas sobre o seu percurso, por outro lado, não existe ainda uma prática comum por parte dos investigadores e docentes de escreverem de forma sistematizada artigos em formato de casos reais com aplicações pedagógicas. Este trabalho apresenta dois casos desenvolvidos com fins pedagógicos para o ensino do empreendedorismo aplicados a PMEs portuguesas, os quais já foram publicados em revistas internacionais e testados em sala de aula e revelam um enorme potencial como metodologia ensino-aprendizagem em classes de empreendedorismo no ensino superior.

Referências

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Appendix

Pelcor

CaseStudyCork.fv_BW19July.docxwww.pelcor.pt/en/

http://upmagazine-tap.com/en/pt_artigos/pelcor-2/

http://www.treehugger.com/style/cork-your-style-with-momas-new-in-store-accessories-photos.html

Cork recycling:

http://recork.org/

http://www.huffingtonpost.com/mary-orlin/dont-be-a-cork-dork-recyc_b_851826.html#s267640title=Anthropologie_windows_with

Cork expansion technique (European Inventor Award):

http://www.epo.org/learning-events/european-inventor/finalists/2013/velez/feature.html

Helix wine cork innovation:

http://www.wineanorak.com/wineblog/wine-science/helix-a-new-cork-based-closure-solution/comment-page-1